Brand Tone

A Brand Tone is a saved, named look: a short description of the lighting, materials, palette, and mood you want, with optional reference images. The generation pipeline reads the active tone on every run, so your images and videos stay on-brand across the workspace, Campaigns, and bulk runs. Keep as many as you need — one per line, season, or client — and pick the right one as you generate.

Make a tone

1. Open the brand tone control in the run’s controls and choose Create a brand tone.
2. Name it for the look, not the product — “Summer Collection Vibes” tells you more later than “Tone 2”.
3. Describe the lighting, camera angles, colours, and mood you want in a sentence or two.
4. Optionally add reference images so the pipeline has something to look at as well as read. Save, and it appears in your tone list.

The four dimensions

Underneath the description, a tone is organised across four dimensions. You can tag them explicitly, and the pipeline reads them alongside your words:

• Aesthetic — the overall visual identity of the brand.
• Style — how the product is styled and composed.
• Atmosphere — the mood and setting around the product.
• Finish — the surface treatment and polish of the output.

How it layers

Brand Tone layers on top of presets — it is not itself a preset. The preset sets the creative intent; Brand Tone keeps the look consistent underneath it. Together they let one preset produce on-brand work for any brand you run.