Presets

A preset is a saved recipe that steers a generation toward a creative intent. One preset drives both image and video — at generation time Mocart composes it with your Brand Tone and any free-text prompt you add, so you set the direction once and reuse it.

Pick a preset

1. In the workspace, tick a product and choose Image or Animate on the creation row.
2. The preset row leads the run’s controls — pick the creative intent you want. Each card previews what that preset tends to produce.
3. Add a prompt to describe specifics, or leave it blank to run the preset as-is.
4. Generate. The same preset carries into animation, so the video stays consistent with the image.

The presets Mocart ships

Mocart’s own presets cover the shapes a product creative usually takes — Packshot, Lifestyle, UGC, Feature Demo, Material Quality, Hook & Benefit, Sensory KV, and seasonal ones. Each is tagged with where in the buying journey it tends to work:

• Conversion — presets that push toward a purchase decision.
• Awareness — presets that introduce the product to a cold audience.
• Consideration — presets that build interest and compare value.
• Seasonal — presets tuned to a moment or campaign window.

Save your own

When a run comes out right, you can keep it. Save as preset leads the preset row and opens pre-filled from the run you were on, so the moment it captures is “that worked, keep it” rather than “compose one from nothing”. Your own presets sit at the head of the row from then on.

1. Generate something you like, then choose Save as preset from the front of the preset row.
2. Name it, and either build on one of Mocart’s presets or describe the look in your own words.
3. Save. It joins your preset row and can be picked, edited, or updated like any other.