Glossary
LivePlain definitions for the domain terms you’ll see across Mocart.
Mocart uses these terms consistently across the workspace, campaigns, and docs. When a definition matters for a workflow, the guide that owns it links back here.
| Term | Definition |
|---|---|
| Product | A core catalog entity — its title, brand, visual specs, and asset metadata. |
| Parent Product | A Product that rolls up its variants. Use this term for a variant group; Mocart never calls it a "SKU". |
| Asset | A generated artifact — an image, video, or 3D model. An edited video is still an Asset; there is no separate in-progress type. |
| Gallery image | A product’s own photography, as opposed to something Mocart generated. The one your store shows first is the primary image, and a run starts from it unless you pick another. |
| Subject | What a run is made from — the products and images you tick in the Library, or the pool derived from a product’s photos. |
| Act | One of the creation row’s verbs: Image, Animate, or 3D — plus Edit, Configure, and Review in context. |
| Inspector | The panel that opens on an asset: see it large, compare with the original, deliver, tune playback, or configure a 3D scene. |
| Campaign | A curated creative job scope: the product set, creative targets, review state, sharing, and delivery work for a specific push. |
| Creative | A Product-and-Asset pairing within a Campaign. A product can have one or more creatives depending on the campaign target. |
| Brand | A namespace that groups Products and defines their visual identity. |
| Brand Tone | A saved, named look — description, tags, and optional reference images — that the generation pipeline renders in. You can keep several and pick which is active. |
| Preset | A saved recipe that steers a generation toward a creative intent. Mocart ships a set; you can also save your own. |
| Credit | The unit generation is metered in. Every plan includes a monthly allowance, and each image, video, or 3D model spends from it. |
| Run (Job) | One async generation task. Its lifecycle runs queued → processing → success or failed. |
| Batch | A group of Runs with an aggregated status. |
| Publish | Sending a finished image back to your connected store, as the product’s main image or another photo in its gallery. |
| PDP | A product detail page on your store — a delivery destination. |
| Channel | A configured delivery destination: a paid ad, social, PDP, or ad network. |
| Concurrency cap | How many Runs can run at once for your account. Scales with your plan. |
| Asset Feed | A product-keyed API feed of approved Creatives for downstream systems. |
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